Playbooks

By Brian Shelton — Founder of GrowPredictably.com TL;DR: A B2B SaaS content calendar fails on arithmetic, not discipline. Work out how many hours the team really has, divide by the hours one finished piece takes at your standard, and commit only that many slots. Then spend most of them on the single funnel stage currently…

B2B SaaS event marketing and virtual events drive qualified leads when built around buyer intent, not production quality—companies that get this right see 4.2x higher conversion rates, according to Salesforce’s 2024 B2B Marketing Intelligence Report. If your virtual events are getting registrations but not converting to pipeline, you’re probably optimizing for the wrong metrics. I’ve…

Partner marketing in B2B SaaS accelerates growth by leveraging complementary audiences and shared credibility—successful partnerships can generate up to 6x more revenue than solo marketing efforts. If you’ve tried partner marketing and it fizzled after the initial announcement, you’ve experienced what most SaaS companies face: great intentions, unclear execution, and no system to make it…

Most businesses copy what they think makes good B2B marketing campaigns, but it rarely works. Why? Because they focus on trendy ideas rather than what’s actually effective. When you reverse engineer campaigns from IBM, Slack, Upwork, and more you’ll see an entirely different approach. These campaigns nailed humor, authenticity, and value—all while hitting quantifiable results….

Content syndication in B2B SaaS amplifies your best-performing content by republishing it on high-traffic platforms where your target audience already engages—scaling reach without scaling content production. You’ve probably published solid pieces that barely got traction because, let’s be honest, your company blog doesn’t have the audience of TechCrunch or Medium yet. Here’s the thing about…

By Brian Shelton — Founder of GrowPredictably.com TL;DR: B2B channel marketing is everything you do to win, equip and activate the partners who sell or deliver your product. It splits into two jobs that get confused constantly. Marketing TO the channel competes for a partner’s attention against the other vendors on their shelf. Marketing THROUGH…

Podcasts for B2B SaaS lead generation work by positioning you as a guest expert in front of targeted audiences—one appearance can expose you to hundreds or thousands of qualified leads already interested in your space. The difference between companies scaling through podcasts and those wasting time? Strategy over volume. You’ve probably got a dozen SaaS…

B2B customer onboarding that drives retention focuses on speed-to-value, not feature adoption—getting clients to their first win in days, not weeks. You’ve probably nailed the kickoff meeting, built the perfect training deck, and watched your new client’s excitement… then watched them churn three months later. I’ve been there. Spent months perfecting onboarding flows that looked…

Let’s be real. You need a B2B SaaS idea that doesn’t take months of dev time and a six-figure budget. Here’s the good news: no-code is your shortcut. But not all ideas are worth your time. You want the ones that are profitable. I’ve got 13 B2B no-code SaaS ideas that are perfect for you…

Mental resilience for B2B SaaS executives is the ability to maintain clear decision-making under pressure—when your system crashes during a demo, your best engineer quits, or a competitor launches your feature first. You know that moment when three crises hit at once and everyone’s looking at you for answers? How you handle it separates leaders…

Before buying more traffic or rebuilding your B2B SaaS website, find the first constraint in one high-intent buyer journey. Check relevance, differentiated value, proof, next-step fit, and handoff confidence in order, then repair the earliest failure and judge the change by qualified pipeline. Key Takeaways B2B SaaS website lead conversion rarely improves because a…

By Brian Shelton — Founder of GrowPredictably.com TL;DR: Measure your sales cycle by the decisions a buying group has to make, not by the steps your reps run, because you control the pace of one and almost none of the other. Most stalled deals are lost to a buyer who is afraid of choosing wrong,…