Playbooks

Customer retention rate is the percentage of customers a B2B SaaS company keeps over a given period, the mirror image of churn. It measures how well your product delivers the outcome customers paid for, and because retained revenue compounds, small gains in retention move growth far more than the same effort spent winning new logos….

Net Promoter Score (NPS) is a loyalty metric that asks how likely a customer is to recommend you on a 0 to 10 scale, then subtracts the share of detractors (0 to 6) from promoters (9 to 10). For B2B SaaS it works as a leading indicator of retention and word-of-mouth growth, well beyond a…

B2B SaaS lead generation is the process of attracting and converting prospects into qualified sales opportunities through targeted marketing—63% of marketers cite generating traffic and leads as their biggest challenge. If you’re struggling with long sales cycles, reaching decision-makers, and maintaining a steady pipeline, you’re facing the core challenge every B2B SaaS marketer deals with….

Have you ever been totally snowed under by all those marketing strategies out there? Where do you even start to ensure you’re getting the most bang for your buck, right? Well, you’re definitely not the only one scratching your head over this. Plenty of SaaS businesses are in the same boat, trying to nail down…

By Brian Shelton — Founder of GrowPredictably.com TL;DR: B2B SaaS demand generation is the system that creates and captures buyer demand and routes it to revenue, not a list of tactics or a lead-count target. Past early traction, adding more tactics stops working because the stage capping your pipeline has moved. Diagnose that one binding…

Are you finding it difficult to measure the success of your SaaS content? You may also be wondering how to measure SaaS content marketing efforts effectively. Many believe that simple metrics like page views are sufficient, but this is a myth. Overcoming this misconception and understanding the right metrics can lead to more effective content…

Are your SaaS marketing efforts falling flat? Struggling to convert visitors into loyal customers? Wondering how to make your brand more relatable and engaging? Videos—do not overlook the power of videos in marketing! Did you know that incorporating videos in landing pages alone can boost your conversion rates by up to 80%? (Source) Understanding and…

A B2B SaaS explainer video is a short video that shows a buyer what the product does for them. It works before a sales rep gets involved. According to 6sense, buyers make first contact with a vendor 61% of the way through their buying journey. Much of the comprehension work happens before a rep…

By Brian Shelton — Founder of GrowPredictably.com TL;DR: A customer avatar in marketing is a single, named, detailed profile of your one ideal customer, built from real customer data instead of guesswork. It maps demographics, frustrations, and aspirations, then the specific before and after transformation your offer creates. Most avatars stall out for one reason….

In 2026, the most important SaaS marketing trends are AI‑driven automation, answer‑engine‑friendly content, multichannel lifecycle journeys, usage‑based pricing, and aggressive retention/expansion plays. The numbers tell the story: 61% of marketers now consider AI critical to their data strategy, according to Salesforce. If you’re feeling like the landscape is changing faster than you can adapt, you’re…

Are you hustling to turn those free trial folks into actual paying customers? Super annoyed because, no matter what you pump into marketing, those conversion rates just won’t budge? And, are you scratching your head, trying to figure out how to ramp up your SaaS revenue without just throwing more cash at acquiring new customers?…

Your SaaS business growth is sluggish, and you’re unsure how to fix it. Many believe that simply increasing marketing spending will solve growth issues, but that’s a costly myth. Overcoming this misconception with strategic scaling techniques can lead to more sustainable and cost-effective growth. Today, let’s discover ten ways how to scale a SaaS business,…