AI in Marketing

You know, technological advancements have been both a blessing and a curse for many of us. On one hand, artificial intelligence has made things way easier. I mean, who wouldn’t want a quick fix to get their website on top of search results, right? But hold on a sec… What if relying solely on AI…

AI for marketing analytics means using machine learning to monitor campaign performance, surface patterns in your data, and turn those patterns into faster, better marketing decisions. It augments four areas: managing campaigns and budgets, measuring KPIs, analyzing customer behavior, and optimizing what you run next. The point is not to replace the marketer. The…

By Brian Shelton, Founder of GrowPredictably.com TL;DR: AI changes your business strategy in exactly three places. How you diagnose your real constraint. How you allocate budget across channels and headcount. How you evaluate vendors and agencies. Everywhere else, it is tooling. Classify the decision before you touch AI, and you stop confusing “we bought AI…

Remember when Siri first came out, and we all spent hours asking her hilarious questions just to hear what she’d say? Who’d have thought this amusing novelty was our first introduction to a technology that would revolutionize the business world? Today, for us entrepreneurs, this is no longer about asking Siri where to hide a…

If you’re a digital marketer, sometimes, even when you’re sitting in your favorite coffee shop, you’re still scrolling through various social media feeds. Not for leisure, oh no. You’re on a mission, hunting for that spark of inspiration to skyrocket your next digital campaign. As a digital marketer or social media manager, you understand the…