Playbooks

Do you find addressing customer retention a bit tough in your SaaS business? Do you want to find the answers in the numbers? If you want more people to use your SaaS product, you have to understand and interpret customer value better. But how? You need to learn how to calculate lifetime value of a…

B2B SaaS marketing in 2026 wins when you diagnose which Customer Value Journey stage is your binding constraint, then pick the tactic that fits. Most teams I’ve watched burn budget on lead generation, email outreach, and AI tooling before they know which stage is broken. The real unlock is treating strategy as a stage-by-stage…

B2B SaaS marketing metrics reveal whether your campaigns are driving sustainable growth or just generating vanity numbers—tracking the right metrics is the difference between optimizing what works and doubling down on what doesn’t. If you’re measuring clicks and impressions but can’t connect them to MRR impact, you’re tracking activity instead of results. I’ve seen marketing…

By Brian Shelton — Founder of GrowPredictably.com TL;DR: One stage of your customer journey caps growth, and the number of channels you run has almost nothing to do with it. Find the stage where accounts fall out fastest, concentrate budget there, and deliberately underfund everything else until that stage stops being the worst one. In…

You might be wondering: “How do I leverage content that resonates with my audience and drives conversion?” Don’t stress—you’re in the right place. We’ve been there, and we’ve worked around it. This dilemma is justified. Why? Because content marketing for physical products tends to be more straightforward. But content marketing for a SaaS product or…

When you think about the best SEO tools that the market has to offer, what tool comes to your mind? For me, it’s Surfer SEO. But don’t get me wrong, to those who know, Surfer is no longer just about SEO—there’s more to it. I’ve used Surfer for many of my blogs, and I’m very…

By Brian Shelton — Founder of GrowPredictably.com TL;DR: Jasper AI earns a strong 4.7 on G2 and 4.8 on Capterra, but only 3.3 on Trustpilot, where billing and cancellation complaints concentrate. The gap predicts fit: teams producing 50 or more pieces a month who use the brand-voice features tend to land in the G2 camp,…

By Brian Shelton, Founder of GrowPredictably.com TL;DR: SEO for B2B SaaS breaks when it copies the generic playbook, because the buyer is narrow and the terms that actually convert are usually low-volume and specific, not the broad, high-traffic terms most content programs chase. The fix is reprioritizing keyword research around buyer-fit over search volume and…

You know, technological advancements have been both a blessing and a curse for many of us. On one hand, artificial intelligence has made things way easier. I mean, who wouldn’t want a quick fix to get their website on top of search results, right? But hold on a sec… What if relying solely on AI…

Notice how some small businesses take off faster than other SMEs? It’s not just about the type of business or the market conditions. Most of the time, so much of the credit goes back to how effectively the management runs like a well-oiled machine. But how? When most small businesses don’t even have that much…