Playbooks

It can be tough to stay on track when it comes to your business. Juggling work, family, and social obligations can be a daunting task, and it’s easy to let things fall by the wayside. Even the most successful entrepreneurs have trouble staying on top of their game all the time – there’s simply too…

By Brian Shelton — Founder of GrowPredictably.com TL;DR: The best KPI software tool is the one your team actually opens after the first month. Feature count predicts nothing about that. I re-verified all 7 picks against their real 2026 status for this comparison, including Domo’s pending sale to Progress Software and a security-driven swap out…

Are you tired of feeling like a small fish in a big pond? Do you feel like your business could be doing better but don’t know how to take it to the next level? You’re not alone. Many small business owners struggle with a mindset that keeps them stuck in a cycle of mediocrity. But…

Ever noticed how you’ve started talking to your devices more often? From asking Siri about the weather to ordering Alexa to play your favorite song, voice search has become a part of our daily lives. And guess what? This trend is also changing the game in Search Engine Optimization (SEO). Now, you might be wondering,…

AI for marketing analytics means using machine learning to monitor campaign performance, surface patterns in your data, and turn those patterns into faster, better marketing decisions. It augments four areas: managing campaigns and budgets, measuring KPIs, analyzing customer behavior, and optimizing what you run next. The point is not to replace the marketer. The…

By Brian Shelton, Founder of GrowPredictably.com TL;DR: AI changes your business strategy in exactly three places. How you diagnose your real constraint. How you allocate budget across channels and headcount. How you evaluate vendors and agencies. Everywhere else, it is tooling. Classify the decision before you touch AI, and you stop confusing “we bought AI…

Have you ever heard of the term LSI keywords? How about just LSI? In 2019, John Mueller of Google said, ‘There’s no such thing as LSI keywords.’ Then how come so many people in the SEO community use it? What are these elusive LSI keywords? And why should you even bother? Let’s put it this…

Are you a small business owner looking to boost your online presence and attract more customers? In today’s digital age, mastering Search Engine Optimization (SEO) is essential for driving traffic to your website and standing out in the competitive market. But where do you begin? How can you navigate the intricacies of SEO without getting…

Ever tried searching for your own website on Google and found it hiding on the second page? Yep, I’ve been there too! It’s like throwing a party and forgetting to send out the invitations. But don’t worry. There’s a way to make sure your website gets the attention it deserves. Search engine optimization is the…

Ever tried searching for your own website on Google and found it hiding on the second page? Yep, I’ve been there too! It’s like throwing a party and forgetting to send out the invitations. But don’t worry. There’s a way to make sure your website gets the attention it deserves. Search engine optimization is the…

By Brian Shelton — Founder of GrowPredictably.com TL;DR: The right choice between Surfer SEO and GrowthBar for your B2B SaaS content team depends on which single constraint is actually capping your content output today. Speed, optimization depth, or budget should decide it, ahead of feature counts or brand familiarity. Key Takeaways Two subscription pages, two…